Course Specialization

AI Marketing & Growth

Learn marketing foundations across websites, search, paid media, content, and analytics, with responsible AI-assisted research and production workflows.

  • SEO
  • Paid Media
  • Content
  • Analytics
  • AI Workflows
AI Marketing and Growth course learning visual

Skills & Tools

Marketing Strategy

Landing Pages

Search Engine Optimization

Paid & Social Campaigns

Content Systems

Analytics

AI-Assisted Workflows

Course Curriculum

Module 1: Marketing & Audience Foundations

Define audiences, propositions, channel roles, customer journeys, and measurable campaign objectives.

Module 2: Websites & Landing Experiences

Build and review WordPress landing pages with clear information hierarchy, conversion paths, and measurement foundations.

Module 3: Search Engine Optimization

Practice keyword mapping, on-page and technical reviews, content planning, link evaluation, and Search Console analysis.

Module 4: Paid Media & Social Campaigns

Plan, configure, and evaluate search and social campaigns using suitable audiences, creative, budgets, and reporting signals.

Module 5: Content, Email & Analytics

Develop channel-appropriate content, email journeys, tracking plans, dashboards, and evidence-led experiments.

Module 6: Responsible AI for Marketing

Use AI tools for research, ideation, drafting, segmentation, and analysis while applying brand, privacy, accuracy, and human-review controls.

Capstone Projects

Integrated Campaign Plan

Create a channel plan, landing experience, content set, measurement framework, and review process for a defined scenario.

SEO & Growth Audit

Evaluate an existing digital presence and produce a prioritized, evidence-based roadmap without promising rankings or returns.

Course Specifications

Duration

4 months

Format

Guided, project-based learning; available modes are confirmed by the Education team.

Career Support

Portfolio, resume, and interview guidance without a placement guarantee.

AI Marketing & Growth FAQ

The course covers SEO and paid media strategy over 4 months, teaching learners how to plan, execute, and measure marketing campaigns using AI-assisted tools and workflows.

Ready to start learning?

Share your preferred batch and learning mode with the Education team.