Module 1: Marketing & Audience Foundations
Define audiences, propositions, channel roles, customer journeys, and measurable campaign objectives.
Course Specialization
EnrollAI Marketing & Growth
Program Overview
Learn marketing foundations across websites, search, paid media, content, and analytics, with responsible AI-assisted research and production workflows.
Skills & Tools
- Marketing Strategy
- Landing Pages
- Search Engine Optimization
- Paid & Social Campaigns
- Content Systems
- Analytics
- AI-Assisted Workflows
Course Curriculum
Module 2: Websites & Landing Experiences
Build and review WordPress landing pages with clear information hierarchy, conversion paths, and measurement foundations.
Module 3: Search Engine Optimization
Practice keyword mapping, on-page and technical reviews, content planning, link evaluation, and Search Console analysis.
Module 4: Paid Media & Social Campaigns
Plan, configure, and evaluate search and social campaigns using suitable audiences, creative, budgets, and reporting signals.
Module 5: Content, Email & Analytics
Develop channel-appropriate content, email journeys, tracking plans, dashboards, and evidence-led experiments.
Module 6: Responsible AI for Marketing
Use AI tools for research, ideation, drafting, segmentation, and analysis while applying brand, privacy, accuracy, and human-review controls.
Capstone Projects
Integrated Campaign Plan
Create a channel plan, landing experience, content set, measurement framework, and review process for a defined scenario.
SEO & Growth Audit
Evaluate an existing digital presence and produce a prioritized, evidence-based roadmap without promising rankings or returns.